Understanding search intent is key to being successful in the search results. However, sometimes it’s very difficult to ascertain what the searcher is looking for and, therefore, Google will show different results to fulfil different motivations. This is known as fractured intent.
The intent of the searcher can also change over time too based on engagement and external influences, known as query intent shift. In the below quiz, Chris Green (Head of Marketing Innovation at Footprint Digital) and I have looked up terms that have a combined UK monthly search volume of nearly 1.2 million that could be users looking for very contrasting results. Share a screenshot of your score in the LinkedIn post comments.
UK Search Intent Quiz
But, how do the results differ between the UK and US? Try the quiz below.